Authentic. Unique. Unrepeatable.
Close your eyes and picture a place where food is an act of love, drinks burst with flavor, landscapes feel enchanted, skiing becomes a passion, spa waters heal, service delights, activities never end, and holiday moments turn into memories you’ll treasure forever.
Dive into the Fun
Charismatic and irresistibly charming, Belgrade wins you over with its effortless spirit of living, rich history, striking architecture, fantastic food, and legendary nightlife. An hour to the north, Novi Sad transforms in December into an idyllic scene of festive magic, winter markets, ice rinks, and concerts, surrounded by untouched nature and traditional čardas where wine tells old stories by the crackling fire while tamburitza players take you on musical journeys out of this world.
Perfect for a day trip, Subotica enchants with its vibrant Art Nouveau architecture, spacious squares, dulcet cimbalom music, goulash, and elegant wines. Nature lovers can enjoy the warm hospitality of traditional salaši near Lake Palić.
Beyond the magical meanders of the West Morava River through the Ovčar–Kablar Gorge awaits Čačak— a town of magnificent cuisine, stunning surroundings, and rich culture. The first modern capital of Serbia, Kragujevac, walks you through its splendid history, delights with festivals and cultural events, and offers rest in the country’s first public aquarium, botanical garden, and eco-park.
And in the south—Niš! Welcoming and joyful, Niš guides you through several eras at once with its fascinating archaeology and deeply moving monuments. Its bohemian spirit, extraordinary food, and the warmth of its people will remind you just how beautiful life can be.
With charming landscapes and winter activities for all ages and tastes, Zlatibor is a perfect family getaway. On Tara Mountain, lovers of pristine nature enjoy ski and sledding trails, breathtaking viewpoints, and thousands of plant species. Divčibare is ideal for beginner skiers, with excellent instructors, unforgettable food, and panoramic views.
For skiers and snowboarders seeking challenges, Kopaonik offers modern lifts, trails, and night skiing, while adrenaline lovers can try the alpine coaster and tubing before unwinding in its many wellness centers. If you’re searching for majestic scenery, Stara Planina is your place—waterfalls, crystal-clear rivers, an attractive ski resort, and authentic village households guarantee you’ll long to return to this beauty.
Fall in Love with the Wilderness
Bathe Your Soul
After the bustle of the city and active days on the mountains, it’s time to relax. Refresh your body with the famous spa treatments of Vrnjačka Banja and your soul with superb wines from the surrounding century-old vineyards.
Feel the scent of ancient times in the thermal spring of Sokobanja’s Turkish Hammam, five centuries old. Try homemade gibanica with Sokobanja cheese, kavajčići, lamb or veal under the sač, the famous šus-mus, and warm your body with Rtanj mountain tea.
Hidden in the untouched nature of Fruška Gora, Vrdnik Spa is an oasis of clean air, mild climate, and thermal waters from which you can visit medieval monasteries and taste indigenous wine varieties.
Between the wild Drina River and the forested Gučevo Mountain, Banja Koviljača blends tradition and modern comfort, inviting you to enjoy sulfur baths, healing mud, massages, and saunas inside its luxurious wellness center housed in the historic 1908 sulfur bathhouse.
In Prolom Banja, sunshine and crisp mountain air will bathe you; healing water, mud, and hydrotherapy will restore your energy for new beginnings, and the local Prolom craft beer will refresh the soul.
Lukovska Banja is a synonym for warmth, relaxation, and refuge from city crowds—enjoy day and night baths under falling snowflakes, follow the paths of health, surrender to a slow, hedonistic rhythm, and gift yourself the most precious resource of all—time.
Why celebrate Christmas and New Year once when in Serbia you can celebrate them twice? According to the Gregorian calendar, Christmas is celebrated in most of the country on January 7th, and New Year—also known as Serbian New Year—on January 13th.
If your journey begins in the north and ends in the south, you can enjoy the holiday atmosphere from early December well into mid-January. Christmas and New Year markets, concerts, and celebrations for every taste are a wonderful way to discover rich traditions, savor gourmet specialties, and revive body and soul with top-quality rakija and wines.
Whether the holidays find you in vibrant city nightlife, romantic čardas with tamburitza players, a cozy mountain cabin surrounded by snow, or a luxurious spa resort—one thing is certain: you’ll wish to experience this spectacular journey again.
Welcome to Serbia — where dreams become reality.
Experience Serbia in winter!
Celebrate Life
