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The 6th LMGI Awards nominees are officially out and Serbia has been officially nominated in the category outstanding locations in a commercial thanks to the amazing work for Penny retail chain in the campaign “Organic Food For All”. 

Belgrade`s most famous sights and skyline have been invoked in a creative collaboration between director Martin Aamund and DP Julian Hohndorf, service produced by Serbian Emote Production in association with German Tony Petersen Film. This is the first time a project made on locations in Serbia has been nominated for this prestigious award in the world of locations alongside Nike’s Dream Crazy, National Geographic, Huawei and South India Bank shot in central Turkey. The full list of LMGI Award nominees includes HBO, Amazon and Netflix shows, films Roma, John Wick, Mission Impossible: Fallout…

Link to the full list of nominees http://locationmanagers.org/6th-annual-lmgi-awards-nominees-announced/

This nomination is recognition to all crew members and Belgrade city government that offers easily-transformable and always fresh location. In this particular case, Belgrade’s Terazije and Student’s square play two dominant locations where all the action is packed. Rooftops of New Belgrade blocks and train bridge over Sava river got lavish greenery with set design in combination with CG extensions and done by Sehsucht.

Production designer Tommy Stark and local production designer Sanela Spajić and their mutual team were in charge of making capital of Serbia more green, organic and blossom on screen. Over 400 extras participated just in the main scenes, and over one thousand people were involved in the entire project.

Link to video https://vimeo.com/309871090

Serbia is the only country in this part of Europe that provides incentives for commercials and Penny was one of the 50 projects that benefited from 25% Cash Rebate in 2018. The list of premium brands, directors and clients Serbia has hosted is getting longer and this nomination is a milestone in Serbian long history of international film productions proving that Serbia takes the creative industries, including creative services very seriously. The Prime Minister Ana Brnabić has made creative industries development a key pillar of her government policy. She has personally championed the Serbia Film Incentive programme and it specifically includes television commercials - one of the few programmes internationally to do so -  in a commitment to provide exceptional support to the global TVC production sector.

Award ceremony will be held on Saturday evening, September 21, 2019 at the Eli and Edythe Broad Stage in Santa Monica.

About LMGI Awards

The LMGI Awards spotlight international features, television and commercials in which the creative use of filming locations set the tone, enrich the character and enhance the narrative.

 The 2019 Eva Monley Award honoree is Oscar-nominated director, producer, screenwriter Peter Weir. The Lifetime Achievement Award honoree is Location Manager Michael J. Meehan, who has worked on over 38 movies and scouted more than 40 countries. Winners of additional awards will be revealed during the formal ceremony.

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